SERBIA A STATE WITH A SMILE

All inconveniences we have passed in last period resulted in bad image of our country.
2004 Olympic Games in Athens were ideal opportunity to show to the whole world that Serbia as a country has changed. Therefore, a group of famous personalities from Serbian public and cultural life, marketing and PR experts, and media companies gathered in SOFT team (Serbian Olympic Fun Team), created a project “SERBIA – COUNTRY WITH A SMILE” wishing to move and include state institutions and businessmen in promotion of Serbia’s new face. And they succeeded.
Everybody helped in successful project realization representing Serbian culture, economy and sport and executive production was carried out by Intermedia Network and Channel 3 of the Serbian National Television. This project was supported by the Serbian President, Premier and the Chairman of the Serbian Parliament.