Projects
 
SERBIA A STATE WITH A SMILE
 
ABOUT

All inconveniences we have passed in last period resulted in bad image of our country. 2004 Olympic Games in Athens were ideal opportunity to show to the whole world that Serbia as a country has changed. Therefore, a group of famous personalities from Serbian public and cultural life, marketing and PR experts, and media companies gathered in SOFT team (Serbian Olympic Fun Team), created a project “SERBIA – COUNTRY WITH A SMILE” wishing to move and include state institutions and businessmen in promotion of Serbia’s new face. And they succeeded.Everybody helped in successful project realization representing Serbian culture, economy and sport and executive production was carried out by Intermedia Network and Channel 3 of the Serbian National Television. This project was supported by the Serbian President, Premier and the Chairman of the Serbian Parliament.

SERBIAN HOUSE

For the purpose of representation of the new image of our country, SOFT Team established the “Serbian House” during the Olympics in Athens, in cooperation with the Serbia & Montenegro Olympic Committee, the Olympic Municipality of Maroussi (Athens) and the Balkan Olympic Centre. Various domestic enterprises, ranging from the field of finance & economy to culture & media, represented themselves to the international audience. Numerous concerts were held by our most outstanding performers such as Jovan Moljkovic and Balkan Salsa Band, soloist of the Belgrade Philharmonic Orcestra, Riblja Corba, Van Gogh, Zeljko Joksimovic and Ad Hock Orchestra, Sanja Ilic and Balkanica, Texas band, Luis and Fejat Sejdic brass band and others. 

PHOTOS

SOFT TEAM

SOFT Team (Serbian Olympic Fun Team) A group of famous personalities from Serbian public and cultural life, marketing and PR experts, and media companies gathered in SOFT team (Serbian Olympic Fun Team), created a project “SERBIA – COUNTRY WITH A SMILE” wishing to move and include state institutions and businessmen in promotion of Serbia’s new face. And they succeeded. Members of the

SOFT Team were:Ana Stanic, Katarina Radivojevic, Dragan Bjelogrlic, Inspektor Blaza, Igor Lazic-Niggor, Dubravka Mijatovic, Velimir Bata Zivojinovic, Vjera Mujovic, Mima Karadzic, Zeljko Joksimovic, Natasa Saric, Marija Jaksic, Tanja Aleksic and other famous actors and musicians.